Lure Cigars
Lure Cigars is a premium craft cigar brand founded in 2023 by Lou Cross III as a heartfelt tribute to his late father, Lou Cross Jr., a lifelong outdoorsman, avid fisherman, and cigar enthusiast who passed away at age 90. Built around the motto “Tackle & Tobacco,” Lure Cigars unites the rituals of fishing and cigar smoking, encouraging enthusiasts to “Smoke Great Cigars & Tell Tall Tales.” All Lure cigars are handcrafted in Estelí, Nicaragua, at La Tabacaria and Tabacalera Pages, and distributed nationally by Valacari Cigars. The lineup includes the Lure Habano featuring a Nicaraguan Habano 2000 wrapper over an Ometepe binder with Estelí and Jalapa fillers, the Lure Corojo, the Lure Oscuro in a dark Nicaraguan double Maduro wrapper, and the Lure Maduro Series—a Nicaraguan puro with filler tobaccos from Estelí, Condega, and Jalapa. Tasting profiles range from medium to full body with notes of dark chocolate, earth, pepper, cocoa, and natural sweetness, making Lure Cigars a compelling boutique brand for aficionados who appreciate exceptional Nicaraguan craftsmanship wrapped in a spirit of community and adventure.


