Altadis U.S.A. Launches Saint Luis Rey Carenas Ultramar

The Saint Luis Rey Carenas line is expanding with the Saint Luis Rey Carenas Ultramar. The Ultramar features a Nicaraguan wrapper and binder with Honduran and Nicaraguan filler and is produced in Honduras.

It comes in a 5 ⅝ x 45 Corona($9.10), 5 x 50 Robusto ($9.64), 6 x 52 Toro ($9.75) and 6 x 60 Magnum ($10.69). 

The Ultramar is a tribute to the early days of the cigar trade when sixteenth-century Spanish vessels traveled ‘ultramar,’ or overseas, from Puerto Carenas in the New World to Spain carrying tobacco leaves. 

The Ultramar box is stained deep blue to represent the rolling waves experienced by the merchants traveling the seas to deliver the leaves to the Spanish King. The interior box artwork depicts a ship navigating turbulent waters, while the box insert includes the mapped route from Puerto Carenas to Seville, Spain. 

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