Romeo y Julieta Celebrates 150 Years

Romeo y Julieta is celebrating 150 years as a brand this year and will mark the milestone with several events.  

• A party at the Procigar Festival in February in the Dominican Republic, home of Tabacalera de Garcia, one of the factories that produces Romeo y Julieta cigars. Attendees will experience the Romeo y Julieta 150th Anniversary cigar and view the Palazzo of Love humidor, created for auction at the festival.

• In April, the full Romeo y Julieta 150th Anniversary cigar lineup will make its national debut at the Premium Cigar Association trade show in New Orleans. The collection will be showcased with the Romeo y Julieta 150th Anniversary Humidor. 

“Celebrating 150 years is a moment of immense pride for all of us,” Davide Moro, CEO of Altadis U.S.A., said in a press release. “This milestone honors the generations of individuals who have contributed to this journey—from farmers and rollers to retailers and our loyal consumers. It also marks the beginning of an exciting year-long celebration for this iconic brand.”
The 150th line features the 5 x 50 Prologue ($25), the 6 x 54 Balconet ($27) and the 7 x 50 Crescendo($28).

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