Alec Bradley With The New Kintsugi Wabi Sabi

Alec Bradley announces the launch of Kintsugi Wabi Sabi, a limited-edition follow-up to one of the brand’s most celebrated cigars. Shipping August 1, this release draws inspiration from the Japanese concept of wabi sabi, the belief that there’s beauty in imperfection, authenticity and the natural passage of time.

Crafted by renowned blender AJ Fernandez in Estelí, Nicaragua, Kintsugi Wabi Sabi was blended with intention and honesty. Ecuadorian Habano wrapper, Mexican binder, and Nicaraguan fillers were chosen not for uniformity, but for the richness, depth and natural variation they bring to each draw. 

“This blend is about appreciating the real,” said Bradley Rubin, Brand Ambassador for Alec Bradley. “Wabi Sabi isn’t about flaws, it’s about honoring the character of the materials and the story they tell. We didn’t set out to chase perfection. We set out to create a cigar with soul, and what we found was something greater than the sum of its parts.”

Kintsugi Wabi Sabi is available exclusively in a 6 x 52 Toro, packed in boxes of 16 cigars. With a limited run of just 1,500 boxes, the suggested retail price is $12.49 per cigar. Alec Bradley Kintsugi Wabi Sabi ships August 4.