On July 23, 2025, China Tobacco International (HK) Co., Ltd. and China Tobacco Sichuan Industrial Co., Ltd. formalized an exclusive global distribution agreement for Great Wall Cigars, excluding the Chinese mainland market, at the Great Wall Cigar Factory in Shifang, Sichuan.

Building upon exclusive distribution partnerships established across three international markets in 2024, this global agreement represents a significant elevation of the CTIHK-Sichuan Tobacco collaboration. It underscores both parties’ initiative in implementing the tobacco industry’s high-quality development strategy for international operations and serves as a model for global brand expansion.

CTIHK is committed to strengthening its partnership with Sichuan Tobacco to propel the overseas growth of Chinese cigars. By capitalizing on the steady and positive growth trend in international markets, the two companies aim to explore new models for Chinese cigar exports, accelerate the establishment of a unified global platform for the industry’s cigar business, and enhance the internationalization and global influence of Chinese cigars.

Great Wall Cigar will be presented by CTIHK at the Inter Tabac in 2025, with its booth located at A30 in Hall 5.