Casa 1910 Unveils new Packaging and the Introduction of El Ébano

Casa 1910 AG is proud to announce a refinement of its brand identity. This evolution introduces new packaging across the portfolio and a strategic expansion of its core lines, signaling a new chapter in the brand’s global development.

Moving forward, Casa 1910 will focus exclusively on Mexican Puros, the truest expression of their heritage and the 100% Mexican tobacco that defines the brand.

As part of this evolution, they have begun de-listing non-puro SKUs from their permanent portfolio. These blends will return as limited editions in select global markets in late 2026 and early 2027, while the Mexican Puros remains at the heart of the collection and identity.

“Casa 1910 has always been rooted in authenticity,” said Rob Maneson, CEO of Casa 1910. “This evolution brings our visual identity into alignment with the depth and craftsmanship of our cigars. As we continue expanding globally, it is essential that our presentation reflect the same discipline, heritage, and pride that define our cigars.”

“This is not a reinvention of Casa 1910 — it’s a refinement,” said Jamie Baer, co-founder of Casa 1910. “Our cigars and our commitment to quality remain exactly the same. What’s evolving is how we present that story to the world.

“As our distribution has expanded globally, it was vital that our presentation reflect the discipline of our blends and the profound heritage of the San Andrés Valley” added Serge Bollag, co-founder of Casa 1910. “We are honoring our origins while positioning Casa 1910 to lead as a modern, global heritage brand.”

At the forefront of this evolution is “El Ébano”, the brand’s newest cigar blend. “El Ébano” takes its identity from the Battle of El Ébano.

Expanded Core Portfolio 

In response to market demand, the El Ébano, Cuchillo Parado, and Tierra Blanca lines are now available in three classic formats, all packaged in 10-count boxes:

● Robusto: 5 x 50

● Toro: 6 x 52

● Corona: 5 ½ x 42

The refreshed packaging and new vitolas for Cuchillo Parado and Tierra Blanca are available for immediate order. Casa 1910 will formally debut the new look and the expanded El Ébano line this April at the Premium Cigar Association (PCA) Trade Show in New Orleans.

Attendees are invited to visit the Casa 1910 booth booth number 3455 to experience the evolution firsthand. While orders for the expanded El Ébano line will be accepted during the show, please note that El Ébano is scheduled to ship in mid-summer 2026.