Altadis U.S.A. Launches Romeo y Julieta 1875 Run for the Roses to Celebrate the 150th Kentucky Derby

Altadis U.S.A., announce Romeo y Julieta 1875 Run for the Roses, a tribute to the 150th running of the Kentucky Derby. The ‘Run for the Roses comes in a 6 x 50  Exhibicion No. 3 Toro ($20) and a 7 x 50  Churchill ($25). The Churchill will be available only at Churchill Downs for guests attending the Kentucky Oaks on  May 3 and the Kentucky Derby on May 4. 

After the Derby, the Toro will be exclusively sold at participating Liquor Barn stores in Kentucky and Liquor Barn retail kiosks around Churchill Downs.

The cigar was blended by the company’s Grupo de Maestros in the Dominican Republic and features a blend of Nicaraguan and Dominican binder and filler tobaccos and a Java Shade Indonesian wrapper. 

“Our team has developed a unique cigar and presentation that merges the iconic attributes of our classic Romeo y Julieta 1875 line, with the rich elegance of the official 150th Kentucky Derby branding and heritage,” Oliver Hyams, VP of marketing at Altadis U.S.A., said in a press release. 

Altadis has also developed a Romeo y Julieta 1875 Run for the Roses torch lighter that will be available at Liquor Barn kiosks at Churchill Downs during Oaks Day and the Kentucky Derby.

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