The Premium Cigar Association has hired Shannon Marie, a former events producer for the National Association of Federally Insured Credit Unions, as its new director of trade shows and events. With over a decade of experience in the events industry, Marie has spent her professional career helping trade associations grow their event offerings.
“I am excited to see the PCA’s team expand in a critical area so that we can provide additional program offerings for the trade show and events,” Joshua Habursky, PCA’s executive director, said in a press release.
In addition to managing and directing the credit union association’s conferences and events, Marie built relationships with vendors essential to the organization’s events, helped organize the budget, and dealt with contract needs and other tasks. From 2023-2024, Shannon worked as a consultant with the PCA. She assisted in the logistics, contracts, and planning of the annual trade show.