League of Fat Bastards (LOFB), known for donating 40% of its profits to men’s mental health initiatives, proudly announces the launch of its second line—the Serie O, complementing the Serie L launched earlier this year.

The Serie O officially launched on November 8 at the Underground Cigar Shop & Lounge in Forth Worth, Texas, celebrating the brand’s expansion into the state.

LOFB founder Adam Levine spent time working collaboratively with the Fábrica de Tabacos Joya de Nicaragua, S.A. team to perfect the blend, marking a significant shift from the development of the Serie L, which was created remotely due to the travel restrictions imposed by the COVID-19 pandemic.

“I describe the Serie O as a cigar tailored for the seasoned smoker who appreciates a full-bodied experience,” said Levine, noting his personal involvement signals his dedication to crafting high-quality cigars with purpose.

“While the Serie L was designed as a versatile blend suitable for a wide range of cigar enthusiasts, the Serie O offers a bolder, more complex profile,” said Levine. “The blend features a Mexican San Andrés wrapper, Dominican Republic binder and Nicaraguan filler from Condega and Jalapa.”

The Serie O is expected to arrive at retailers and international partners by mid-November and will be available in five vitolas in boxes of 13 and at a new price point, aligned to consumer and retailer preferences.

The new line advances LOFB’s mission to support men’s mental health causes through its 40% GiveBack Promise.