Habanos S.A.’s 2025 Humidor Auction Generates €16.25 million, Fails to Top 2024

Habanos S.A. was able to set a new record for the most expensive humidor ever known to sell, but the Festival del Habano XXV humidor auction fell far short of the €18.91 million the company did in 2024. To no one’s surprise, BHK was the star of the show.

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