PCA 2025: Natura Cigar Co.

Natura Cigar Co. was founded by Yfrach Jacob, a vegetable farmer who decided to grow tobacco in a place that most people said would be virtually impossible: at a height of 1,350 meters on his farms located in Constanza, Dominican Republic. Although he lost 95 percent of the tobacco in his first harvest, he has continued to perfect the process, to the point where he only lost 70 percent of the tobacco for one of his new cigars that debuted at the 2025 PCA Convention & Trade Show, the Altura Second Harvest.

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