Montecristo is marking its 90th anniversary with the release of the Montecristo 90th Anniversary limited-production cigar. In celebration of this milestone, the brand will host a series of curated launch events across the United States and has collaborated on a commemorative timepiece housed in a special 90th Anniversary humidor.

The cigar was developed by award-winning blender Rafael Nodal in partnership with the Plasencia family. The Montecristo 90th Anniversary will be available exclusively at Casa de Montecristo retail locations starting August 30, and will be made available to the wider trade beginning September 15.

“The Montecristo 90th Anniversary is more than a cigar—it’s a statement of legacy and ambition,” said Gabe Diaz, Brand Manager for Montecristo. “We wanted to respect our roots while delivering a modern experience that speaks to today’s luxury smoker. Every detail, from the tobacco to the accessories, to the timepiece, was chosen to reflect our history and further elevate our future and brand. I am humbled to have been able to work on something so impactful for Montecristo.”

The cigar is handcrafted using Nicaraguan tobaccos from Plasencia’s tobacco library.

“Blending the Montecristo 90th Anniversary was both a creative challenge and a personal honor,” said Rafael Nodal, VP of Product Capability at Altadis U.S.A. “We set out to craft something worthy of Montecristo’s legacy—a cigar that balances complexity with elegance and tradition with innovation. Every leaf was selected with intention, and every draw is meant to transport you—to the golden age of Havana, and into the future of cigar making.”

Montecristo 90th Anniversary Event Tour

Montecristo will host a national event series to introduce the release, featuring cigar tastings and programming inspired by the aesthetics and atmosphere of 1930s Havana.

Event Schedule:

August 30 – Chicago: 8to8 Cigars (Official Launch)
September 10 – Boca Raton, FL: Casa de Montecristo
September 19 – Orlando, FL: Corona Cigar Montecristo Lounge
October 3 – Tampa, FL: Hard Rock Casino (VIP Guests Only)
October 31 – Las Vegas: Montecristo Lounge at Caesar’s Palace (Ticketed Tasting)

“The Montecristo 90th Anniversary is one of the most meaningful projects we’ve brought to life,” said Oliver Hyams, VP of Marketing for Altadis USA. “From the blend to the branding to the launch experience, every element was designed to honor our history while elevating the Montecristo name for a new era. We’re excited to unveil this release alongside some of our most trusted retail partners to create unforgettable moments with our consumers across the country.”

BRM x Montecristo: Limited-Edition Timepiece Collaboration

In parallel with the cigar launch, Montecristo has partnered with BRM Chronographes to produce a limited-edition bronze timepiece featuring a skeleton dial. Only 35 numbered units will be produced globally. Each watch is handmade in Paris and features a custom Swiss jewel movement.

Each timepiece will be presented in a Montecristo 90th Anniversary Watch Winder Humidor. The humidor includes:

A built-in watch winder
Capacity for 18 cigars
Limited-edition playing cards
Six custom metal dice
Six casino-grade poker chips
A Montecristo “The Last Chip” game card

“Montecristo cigars and BRM watches share more than craftsmanship,” said Frédéric Gasser, President BRM Americas. “They embody French heritage, bold character and timeless precision. Inspired by Alexandre Dumas’ legendary Count, this handmade limited edition is a tribute to refined rebellion, crafted exclusively for true connoisseurs.”

Montecristo 90th Anniversary Product Specifications