ATL Cigar Co. is an Atlanta, Georgia brand founded in 2020 by Peter Gross, Janelle Lamar and Leroy Lamar, and its cigars are handmade in Estelí, Nicaragua, in partnership with Casa Y Hernandez. The range runs from mild-to-medium to full-bodied. Wise Blood, which the brand calls its first mild-to-medium cigar, pairs an Ecuadorian Habano Rosado wrapper with typical notes of sweet almond and lemon zest. Good Trouble, named for the late Congressman John Lewis, is medium in strength yet full-bodied, led by natural sweetness. Magic is medium-plus, with dark fruit giving way to earth and spice. ATL Black, in a Mexican San Andrés maduro wrapper, is full-bodied, typically showing dark chocolate, earth and roasted espresso. To choose, start at the mild-to-medium end if you prefer lighter cigars, or the full-bodied end if you like dark maduros. See the ATL Cigar Co. category page for current availability.
ATL Cigar Co. Cigars
ATL Cigar Co. is a Black-owned boutique cigar brand founded in 2020 by Leroy Lamar III, Janelle Lamar, and Peter Gross—three Atlanta, Georgia neighbors whose shared passion for cigars and community grew out of a neighborhood charity initiative called Prayer and Hot Dogs. Handcrafted in Estelí, Nicaragua, in partnership with Casa Y Hernandez, each blend is deeply rooted in Atlanta’s culture and history. The core lineup includes the ATL Black in a dark Mexican San Andrés wrapper with Nicaraguan fillers for a bold, full-bodied smoke; the ATL Magic, which blends Nicaraguan and Mexican tobaccos for a medium-plus smoke; the ATL Good Trouble—named for civil rights icon John Lewis—with a Sumatra wrapper over an Indonesian binder and Nicaraguan and Indonesian fillers, medium in strength yet full-bodied; and the ATL Wise Blood, the first mild-to-medium cigar in the range, with an Ecuadorian Habano Rosado wrapper over an Ecuadorian Connecticut binder and Nicaraguan fillers. According to the brand, ATL Cigar Co. is carried in over 200 premium tobacco stores in the US, Canada and Puerto Rico, and it pairs each blend with stories rooted in Atlanta and a commitment to community.
Frequently asked questions about ATL Cigar Co.
Who makes ATL Cigar Co. cigars and where are they made?
ATL Cigar Co. is an Atlanta brand founded in 2020 and launched in 2021 by Peter Gross, Janelle Lamar and Leroy Lamar. The founders were neighbours in Capitol View, in southwest Atlanta, and together started Prayer and Hot Dogs, a free neighbourhood food stand. The company says its cigars are made in Esteli, Nicaragua, in partnership with Casa Y Hernandez.
How strong are ATL Cigar Co. cigars?
The range runs from mild-to-medium to full-bodied. The brand describes Wise Blood as its first mild-to-medium cigar and Magic as medium-plus. It calls Good Trouble medium in strength yet full-bodied, and ATL Black full-bodied.
How do the ATL Cigar Co. lines differ, and which should I try first?
The lines differ mainly in wrapper, strength and typical flavour. Wise Blood uses an Ecuadorian Habano Rosado wrapper over an Ecuadorian Connecticut binder and Nicaraguan fillers, with notes of sweet almond and lemon zest. Good Trouble pairs a Sumatra wrapper with an Indonesian binder and is led by natural sweetness. Magic blends Nicaraguan and Mexican tobaccos, with dark fruit, earth and spice. ATL Black uses a Mexican San Andres maduro wrapper, with dark chocolate, earth and roasted espresso. If you prefer lighter cigars, start at the mild-to-medium end of the range. If you like bold maduros, start at the full-bodied end.
Where can I buy ATL Cigar Co. cigars?
Oxford Cigar Company lists ATL Cigar Co. on its category page when in stock: https://oxfordcigarcompany.com/atl-cigar-co/. Free US shipping on orders $50+.


